We were our own first client

The starting point

In early July 2026, appsynth.pl was a typical software-house website. It looked great to people — and was nearly invisible to machines. In plain terms: AI could barely read the content, didn't know who we were, where we worked or what we offered, and the technical groundwork was thin. Together that added up to 35 out of 100 — the "invisible to AI" band of our scale.

That is exactly the profile we see across the market: our benchmark of 447 Norwegian trade businesses has a median score of around 70, and the most common failures are the same ones our own site had.

What we changed

The fix list came straight out of the audit — the same one clients get. In plain terms, it came down to five things:

• AI can read every word. Before, you had to run extra software to see the content — which AI does not do. Now everything is in plain text from the first second.
• AI knows who we are. We clearly labeled the company name, registration number, address and services — so AI does not have to guess, or mix us up with someone else.
• Answers to the questions people actually ask. A real frequently-asked-questions section and clear headings, phrased the way a customer would ask.
• The same name everywhere. The company name reads the same in the title, on the page and in the footer — small differences confuse both people and AI.
• A fast, tidy site. The site loads in a blink, is forced secure (HTTPS), and has the technical housekeeping a search engine expects.

What about actual AI answers?

Category G — what AI assistants actually say about a business — scored 0 in both measurements, and we left it that way on purpose. Technical readiness is immediate; AI knowledge is not. Assistants keep serving cached or trained impressions of a site for weeks after a rebuild, and pretending otherwise would be exactly the kind of overpromising our methodology exists to prevent.

Update, 16 July 2026 — the live tests are in. Six days after the rebuild reached AI assistants, we ran the standard G protocol: three fixed questions in ChatGPT, Perplexity and Gemini, screenshots on file, a check passes at 2 of 3 engines.

Does AI know the company? ✓ Pass (2/3) — ChatGPT and Gemini describe the business accurately, down to the methodology; Perplexity still confuses us with similarly-named companies, a reminder that becoming clearly recognized takes real work.
Does AI recommend us in our category? ✗ Not yet (1/3) — asked to recommend agencies for AI visibility in Norway, ChatGPT and Perplexity list competitors. Gemini, however, already recommends AppSynth as its #1 pick. Below our own 2-of-3 bar, so the check stays failed — but it moved from 0 of 3 engines to 1 of 3 within a week of the rebuild becoming visible.
Does AI cite our domain? ✓ Pass (3/3) — all three engines cite appsynth.pl and summarize the services correctly.

Scored: 5 of 8 category-G points, six days in. Monthly monitoring tracks it from here — the same three questions, verbatim, every month. That trend line is exactly the product we sell.